Consumer Trends 2025: Why Millennials and Generation Z Choose Premium Dried Fruits?

New shopping habits among millennials and Gen Z

The transformation in consumer habits led by millennials and Generation Z has driven a remarkable evolution in the premium nuts market. Today, these young consumers are looking for much more than just a simple snack:

• Pursuit of well-being : Both millennials and centennials prioritize health, well-being, and a balance between taste and nutritional quality in the products they choose.
• Sustainability and social awareness : The sustainability of the product, the responsible origin, and the positive environmental impact are fundamental aspects.
• Convenience and technology : Online shopping, the use of technology platforms, and the influence of social media prevail when deciding which products to purchase.
  

Preference for natural products, less processed and with clean ingredients.

• Natural products and no additives : There is a marked preference for raw or minimally processed nuts, free of preservatives, colorings or artificial flavors.
• "Clean label" ingredients : Millennials and Generation Z demand clean and understandable labels that offer transparency and safety in what they consume.
• Health benefits : These consumers know the nutritional value of nuts: rich in healthy fats, fiber, vegetable proteins and minerals that contribute to a balanced diet and the prevention of cardiovascular diseases.
• Pros for current lifestyles : Versatility, suitability for vegan and vegetarian diets, and the inclusion of organic products reflect modern needs.
  

Conclusion

The trend towards premium and natural products in the consumption of nuts is clear among millennials and Generation Z, who value health, sustainability, and product authenticity. At nutnut, we respond to these demands with a unique, transparent, and high-quality offering, which positions us as the reference for those who want to take care of themselves and enjoy life, without giving up essential values.